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halelink
Your next-generation gateway to smarter healthcare.
through halelink, i brought together ai, biometric tracking, and seamless ux to build trust in digital healthcare. i created an experience that helps patients take control of their wellness and enables doctors to manage care more effectively.
Product
mobile app, website, doctor portals
Skills
Product design
UX Strategy
design systems
prototyping & testing
Stakeholder Collaboration
My role
Product designer
UX Engineer
Timeline
jun 2023 – present
Collaborators
doctors & medical advisors, project managers, front-end/back-end engineers, ai developers
Problem
Patients today face scattered healthcare experiences. Booking a doctor, tracking medications, managing lab results, and storing medical history often happen across disconnected apps and portals. This fragmentation creates friction at the exact moment when clarity and trust are most critical.
pain points observed
Lack of continuity
Patients juggle multiple logins and lose track of health data across platforms.
Unclear ownership
Users weren’t sure where their data was stored or how secure it was.
Overload at entry
Too many steps before value was shown, discouraging first-time users.
I reframed the challenge as unifying the healthcare journey — reducing cognitive load, building trust, and making core tools usable from the first tap.
Research
I studied how patients, doctors, and caregivers interacted with existing health apps. Through competitor reviews and prototype feedback, I uncovered recurring friction points.
key findings
overload of health data
72% of testers said raw biometric numbers felt overwhelming without context.
mental health underrepresented
4/5 participants wanted stronger integration of stress and mood tracking.
doctor portal complexity
Clinicians noted extra clicks when accessing patient history during calls.
family account demand
Half of surveyed parents asked for a way to manage children’s records alongside their own.
Solution
I designed an intuitive health experience so patients and doctors could interact with Halelink seamlessly and with trust.
when users interact with the platform:
personalized health dashboard
doctor portal with one-click history
family profiles
secure health ID QR
AI-driven wellness alerts
24/7 telehealth integration
My principle
care with clarity.
Healthcare apps often overwhelm users with metrics and jargon. I worked on simplifying complex insights into clear touchpoints that guide patients without friction.
I ensured Halelink delivers clarity, not clutter turning health data into confidence.
manage health in one seamless flow
consultations, lab tests, pharmacy, and medical records come together in a single connected journey — saving time and reducing stress for patients.
Build instant trust with regulatory anchors.
Logos of ADGM, FAB, and IHC are displayed upfront to reinforce legitimacy.
Market insights at a glance
A stats ticker ($2.3T dry powder, 14.7K deals closed, etc.) conveys scale and credibility immediately.
Build instant trust with regulatory anchors.
Logos of ADGM, FAB, and IHC are displayed upfront to reinforce legitimacy.
Impact
bridging AI & human care.
Halelink showed how advanced technology can remain deeply human. Through AI-driven insights and a clear patient-doctor portal, I built an experience where complex health data became simple, empowering people to act quickly and doctors to respond with precision.